Noitom

Noitom is a motion capture technology company with headquarters in Beijing and Miami. As Public Relations Director, I was responsible for many tasks that served to enrich the company's online, social media, and public presence by implementing strategies for growing and engaging with the motion capture community.

 

My work included copywriting Noitom's websites and marketing collateral, providing customer service, and managing their online reputation. I created consumer contests, and planned and executed advertising strategies across social media channels, continuously retrieving the analytic data to provide recommendations.

 

I also handled press relations, assisted in the planning and production of national and international events, and helped to conduct the company's successful U.S. Kickstarter campaign that launched their first consumer product.