Copywriter, Publicist & Digital Marketing Strategist.
Nizuc Resort & Spa
As part of the creative marketing team that worked on the opening of Nizuc Resort & Spa on Mexico's Riviera Maya, I was tasked with the public relations management including media outreach as well as with the crafting of all written marketing materials. I also created taglines and messaging for the advertising campaign and the production of ad-related content. www.nizuc.com.
Click the photos to see my work
Press Releases
As a new luxury property, the hotel required a series of strong pre and post-launch press releases to announce its location and amenities. The releases were sent to the top international travel publications including Afar, Travel + Leisure and Conde Nast Traveler.
Advertising
The launch of the property was exciting news in the travel industry thanks in part to the enticing advertising campaign I helped to create with the copy for both ads and advertorial content produced in tandem with publications such as Travel + Leisure, Meetings & Conventions, and Departures.
Marketing Collateral
The luxury property featured many amenities and services including a world class spa and a selection of gourmet restaurants. I produced up-to-date fact sheets about the resort and also did the copywriting for all corporate brochures, presentations, landing pages and website.
